Macro photography

Also known as macro lens, macro shot. Category: Photography techniques

Macro photography is close-up photography of small subjects at high magnification, classically at a reproduction ratio of 1:1 or more. It uses macro lenses that can focus very close, and depth of field becomes very shallow.

How PhotoRobot uses it

PhotoRobot's recommended cameras guide lists macro lenses for detail and close-up work, alongside zoom lenses for general robotic-arm use and prime lenses for multi-camera set-ups. PhotoRobot's jewellery photography guide recommends a macro lens with a fixed focal length.

See on photorobot.com

  • Detail shot: A close-up photo of one feature of a product, such as a texture, logo or mechanism.
  • Depth of field: The distance range in front of and behind the focus point that appears acceptably sharp.
  • Focus stacking: Combining several photos focused at different distances into one image that is sharp throughout.
  • Focal length: The lens property, in millimetres, that sets the angle of view and magnification.

Where this term appears on photorobot.com

Mentioned on 12 pages of photorobot.com:

  1. Using a Macro Lens for Product Photography (Blog)
    …photos of small items with microscopic details requires special equipment and a macro lens for high-quality results.
  2. Recommended Cameras for PhotoRobot Systems (Manual)
    Choose a lens based on the types of objects you photograph, and how you intend to use it (universally, for macro photography, or multi-camera consistency).
  3. Jewelry Photography - Behind the Scenes Production (Blog)
    Jewelry photography on items like bracelets, necklaces, rings and earrings calls for specialized equipment and accessories adaptable to macro photography.
  4. Packshot Photography - What is it, and How to Produce It (Blog)
    Macro lenses – A macro lens is a specialized optic to photograph objects with a magnified ratio, usual 1:1.
  5. eCommerce Photography - How to Optimize Production (Blog)
    Product photos must be high-resolution, display various angles, and sometimes include deep zoom, hot spots, or macro shots.
  6. Simple Product Portfolio Production: PhotoRobot Wizards (Blog)
    There is also full support for packshot galleries, GS1 compliant images, macro shots, and interior panoramas.
  7. PhotoRobot Viewer (Software)
    They might for example be an additional macro shot that zooms into the cut of a diamond.
  8. 360° Product Photography - Content Formats and Production (Blog)
    An appropriate camera lens – For micro products like jewelry, a macro lens is necessary in the studio.
  9. 3D eCommerce - What is it, Why it Matters, and Production (Blog)
    An appropriate camera lens – For extremely small, complex products like jewelry, your photographer will need a macro lens.
  10. 7 Components to Capture the Perfect Product Photo (Blog)
    Cameras with wide lenses are best when capturing larger products, while macro lenses can be utilized for smaller items.
  11. How to Photograph Furniture - Logistics, Prep and Execution (Blog)
    With smaller items, use a macro lens for closer focusing distances.
  12. PhotoRobot Viewer - 2D / 3D / 360 Product Image Hosting (Blog)
    Meanwhile, page visitors can see all your product visuals, with full support for deep zoom, macro shots, hot spots, and more.

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